image borrowed from www.innocent.co.uk

If you live here in the UK you will certainly know about ‘innocent drinks’. They are the best smoothies, thickies and fruit juices available…

Yesterday I picked up a little booklet distributed from them called the “Innocent Company Rule Book”. With headings such as:

• work hard / play hard
• always ask an expert
• thou shalt not commit adultery
• have global aspirations
• an apple a day…
• don’t believe the hype
• keep your work and emotional life separate
• don’t waste time….

It makes for entertaining reading.

I’m going to give you a sample. From the last chapter “Don’t waste time…”

“Don’t waste time….
… reading random bits of literature like this. Life’s too short. However, if you feel like some easy health, go for a session in our online gym; you can work that body without having to leave your seat. If you’re a bit bored you can give the banana phone a ring on 020 8600 3939, visit innocent drinks or email us on iamabitbored@innocentdrinks.co.uk – we’re always up for a chat. Maybe you can suggest a new recipe or just tell us about your holiday. Or you could even offer us your services – we’re always looking for bright young things to work with us at Fruit Towers. Whatever the reason, we’d love to hear from you.”

Cool isn’t it. I’m off to train at the innocent gym. I’m hooked! I’m getting pretty good on the treadmill too!

p.s. we have Joe arriving today so my posts may be a little sporadic, I’ll try and fit them in between weekend festivals, whisky distillery’s and trips to London…